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Anchor Beer Commercial

June 16, 2012

“A spot for Anchor Beer, starring Korean pop and film superstar Rain (Ninja Assassin, Speed Racer). Production and post was undertaken in house at Emerald City.

After working on the Force of a Lion campaign for ABC Stout, Emerald City and it’s Director Chris Godfrey teamed up with Singapore agency Alchemy Partnership for this major campaign.

The brief was to turn a city into a giant pinball machine, with Rain putting on a spectacular show of stunts, truck crashes, and a cityscape that lights up the night sky, in a larger than life game. Filming was undertaken in Seoul, Korea in June of this year, with design and post completed in Sydney.

The spot is a combination of live action scenes and a fantasy metropolis built in CG. Emerald worked very closely with the creative team at Alchemy Partnership to realize the vision, and bring the dynamic and colourful city to life.”

  1. Jonny 0 permalink*
    June 19, 2012 7:40 am

    It looks like the fairly insular Pacific Rim mainly.

  2. June 18, 2012 10:03 pm

    Cool to see. I thought pinball wasn’t well known in Asian pop culture enough to be something that they would recognize in a commercial? It’s a Korean actor, but the writing in the commercial is Chinese, interesting. What country was it intended for?

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